ANNOUNCES 2017 COLLEGIATE ECHO WINNERS

Marketing-EDGE-Marketing-Plan-Competition

Antigua & Barbuda’s Allison Doumith was among the team of Temple University students who won the gold award in the Collegiate Echo Marketing Challenge.

Marketing EDGE, a national education non-profit committed to shaping the marketing industry as diverse, inclusive, and highly skilled, announced the winners for its 2016-2017 Collegiate ECHO Marketing competition.

Collette, an international guided travel company, provided the content of this competition for college students worldwide.

Altogether, six student teams – three from undergraduate programs and three from graduate programmes – were honoured for undertaking research to determine the likes, dislikes and desires of Baby Boomers (fall semester teams) and Generation Xers (spring semester teams).

Among the undergraduate teams, Marketing EDGE awarded a total of $3,500 to students at Temple University and Eastern Michigan University; the former sweeping both first and second place, the latter, third place. For the first time in the history of the Collegiate ECHO Marketing Challenge an international team took first place among graduate teams, reflecting the international nature of the sponsor and of the Challenge itself.  A total of $3,500 was awarded to graduate students.

The winners of the 2017 Collegiate ECHO Marketing Challenge are:

UNDERGRADUATE:

GOLD:  TEMPLE UNIVERSITY

Team Members: Ioanna Dinoulis, Allison Doumith, Robin Goffman, Jonathan Neikam, Toni Sichel

Faculty Advisor: Alison Ebbecke (preceded by Chuck McLeester)

GRADUATE:

GOLD:  DUBLIN CITY UNIVERSITY

Team Members: Conor Beglan, Claire Crumlish, Alison Morgan, Michael O’Dwyer, Niamh O’Shea

Faculty Advisor: Laura Berry

Over its 32-year history, Collegiate ECHO sponsors have included such prestigious companies as Facebook, DIRECTV, Domino’s Pizza, dELiA*s, and Microsoft Bing. •

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