September 2017 saw the launch of ProdiGii Concepts by 18 year old Rogierre “Gigi” Emanuel. According to Ms. Emanuel, Prodigii caters to persons of all ages, gender, characteristics and status. The business centres on the three primary services; graphic design, fashion and art. Personally designed business cards, brand identities and logos, menus, photo manipulation and fliers are all available at Prodigii Concepts. On the fashion side of the business, customers are able to have garments and accessories made including costumes and gowns for any occasion. Within the third aspect of the business, Ms. Emanuel creates sketches, paintings, decorative and abstract art and wall paintings as well as signs and collages.
Ms. Emanuel credits the launch of her business to a mixture of determination, great teachers, supportive family and faith. She recalls the way in which a last minute return to the Arts in her final year of the Antigua Girls’ High School set the foundation for her newly established business. Like any business she had her initial setback, but has described the unsuccessful attempt at officially establishing her company because of her young age as a learning process. Ms. Emanuel remained optimistic and is convinced that now is the right time, as during her waiting period, she took the time to improve her skills, increase her knowledge, support base and general experience.
An all-encompassing company, Prodigii is described by its young owner as a company that caters to both small businesses and large corporations. Describing her logo, Ms. Emanuel says that she wanted it to “slightly display the meaning of a prodigy and also who I am and what I like. I also wanted a ‘fun’ look, but not a childish one that may mislead prospective customers”. The main colour of magenta was chosen because it remained true to the business concept signifying “youth, innovation, creativity, royalty, liveliness, harmony, kindness, beauty, cooperation and compassion”. •